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MarketingExperiments

Adding Content Before Subscription Checkout Increases Product Revenue 38%
Mental Cost: Your customers pay more than just money
Heuristic Cheat Sheet: 10 methods for improving your marketing
Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion
Conversion Optimization Testing: Validity threats from running multiple tests at the same time
Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts

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