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MarketingExperiments

The Hypothesis and the Modern-Day Marketer
The Danger of Marketing Background Noise: How to communicate your offer with maximum clarity
Sustaining Momentum: Pitfalls to avoid when driving customers up the sales funnel
Leveraging Compelling Stories: How to draw out your value proposition from your company’s story
6 Good (and 2 Bad) B2B and B2C Value Proposition Examples
Optimizing Forms: How to increase the perceived value for your customers

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