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MarketingExperiments

Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics
Unlock the Power of Your A/B Testing Program
A Behind-the-Scenes Look at Creating an A/B test
The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value
The Zen of Headline Writing
The End of Web Design: Don’t design for the web, design for the mind

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